![]() This section is your opportunity to explain how you differentiate from competitors. If your customers know your story and any struggles you endured, they’re inevitably going to feel more connected to you. This part of the ‘About Me’ page should be more meaningful as it’s an opportunity to connect with your readers on a deeper level. Your story is where you’ll have more of an opportunity to really explain how you got to where you are today. A mission statement should include the purpose, values, and goals of your business. A good mission statement should be straight to the point, but memorable enough that your readers are still thinking about your business after they’ve exited your website. Your mission statement is a single sentence that clearly states your overall goal. Your introduction should convey who you are, what your main qualifications are, and what you can bring to the table. Two or three simple sentences should suffice for an introduction. Your introduction should hook your readers right away, but it shouldn’t be anything too lengthy or confusing. The introduction of your ‘About Me’ page is definitely one of the most important parts. Your ‘About Me’ page is where you can be a little bit more friendly and conversational in your tone, since that helps you seem more relatable. Remember, it’s the first impression your readers will get about your business, so it needs to grab their attention right off the bat. For example, if your target audience is college students, your ‘About Me’ page will sound a lot different than if your target audience is financial professionals.īut regardless of who your target audience is, the content in your ‘About Me’ page should be interesting and engaging. This will help you get a better idea of what you should be writing and the style of your content. When writing your ‘About Me’ page, try to visualize who your ideal customer is and what their needs/wants are. The ‘About Me’ me page should also be written for your target audience. Building trust with your customers helps to create brand loyalty, so they’ll be more likely to continue to support your business and choose you over competitors. An ‘About Me’ that is too wordy is more likely to bore your readers and get them to click away from your page.Ī good ‘About Me’ page should also establish trust with your readers and form strong connections with them. To write an effective ‘About Me’, you should avoid writing fluff and just stick to facts about yourself and your business. Why the product or service you’re offering is important to you. ![]() Your ‘About Me’ page should express the following to your readers: A good ‘About Me’ page will be straightforward and easy to read, but still interesting and engaging.
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